Loom tells your designer what to fix.
nod. tells you when it's approved.
Loom is great for talking about work. But 'I'll just record a Loom' is not a structured approval, it is feedback buried in a video with no sign-off and no version history. nod. is for approving the actual ad creative: annotations on the asset, structured feedback, scheduling, and publishing.
Choose Loom for onboarding teammates, walking through strategy decks, or adding context when written words are not enough. Choose nod. to approve the actual ad creative: comments and @mentions on the asset, an explicit approve or rework decision from every reviewer (unlimited on every paid plan), version history, a content calendar for the queue, and a direct line to publish on Meta. The missing piece was never the feedback quality. It was the structured sign-off.
Feature comparison
| Feature | Loom | nod. |
|---|---|---|
| Feedback type | ||
| Feedback format | Video recording | Structured written comments |
| Pinned to a specific frame | No | Yes |
| Actionable without watching a video | No | Yes |
| Approval workflow | ||
| Explicit approve or rework decision | No | Yes, per reviewer |
| Approval status visible to whole team | No | Yes, live status board |
| Version history | No | Yes, every version logged |
| Auto-notify reviewers on new version | No | Yes, email plus magic link |
| Reviewer experience | ||
| Annotate on the asset | Video about the work | Image, video and GIF |
| Personal magic link per reviewer | No | Yes |
| Ad-specific | ||
| Content calendar and planning | No | Week and month, drag-drop |
| Direct Meta Ads publishing | No | Yes (Agency) |
| AI copy, concept images and Brand DNA | No | Yes |
| Async video walkthroughs | Yes, core feature | Not the focus |
| Pricing | ||
| Pricing model | Per user | Flat: Free €0 · €79 · €199 |
| Reviewer billing | Paid per seat | Unlimited reviewers, free |
Why Loom feedback doesn't scale for ad creative review
Feedback is locked inside a video
The designer has to watch the full recording, scrub to the relevant moment, pause, write down the note, and repeat. There is no way to export the action items, link them to a specific frame, or track whether each one was addressed. On a five-revision campaign with three reviewers, that is a lot of re-watching.
There is no approval state
When the Loom ends, you do not know if the creative is approved. You know the reviewer recorded their opinions. "Approved" still lives in a Slack message, a reply email, or someone's memory. Ask your team right now: who approved the last creative that went live, and when? If that answer requires digging, you need a structured sign-off.
Every new version starts the thread over
V2 means a new Loom link in Slack or email. Reviewers may not have watched the V1 Loom before V2 arrives. There is no history of what changed from version to version, no way to confirm a previous note was resolved, and no automatic notification that ties the new file to the reviewers who need to act on it.
Feedback always continues somewhere else
A Loom rarely ends the conversation. Reviewers watch the video, then ping the designer directly, on Slack, in email, or in a follow-up meeting. The creative approval loop fragments across tools. nod. consolidates it: every comment, decision, and version in one place, attached to the exact creative file.
Common questions
Technically yes, teams do it. A reviewer records a video walkthrough of the creative and the designer watches it to extract action items. The problem is that this workflow produces no structured output. There is no approval status, no record of who said what, no version history, and no way to verify that every stakeholder has signed off. What you get is a video sitting in your Loom workspace with feedback buried inside it. nod. gives you structured written comments pinned to specific frames, an explicit approve or rework decision from each named reviewer, and automatic V2 notifications, so the approval is a data point, not a video someone might not have watched.
The missing piece was the structured sign-off.
Keep recording Looms for context. Use nod. for the approval loop: comments on the asset, explicit sign-off, version history, a content calendar, and a direct line to Meta, starting at €79/month with unlimited reviewers.