Operator guides

Measurement and approval, without the dashboard theatre.

Practical field notes for paid-ad teams. Every guide separates observed evidence, platform claims and the decision you can actually make.

Creative approval workflow for paid ad teams

A practical approval process for paid-social creatives: roles, review stages, version rules, placement checks and a launch-ready decision record.

How a first-party Shopify pixel works, what consent still controls, how orders are joined and where server-side tracking stops helping.

A source-by-source explanation of Meta and Shopify revenue discrepancies, plus the reconciliation process paid-social teams should use.

A practical Shopify attribution framework: source of truth, models, UTMs, order joins, profit and the checks to run before moving budget.