The whole performance loop for your shop
Approval boards, campaign builders, attribution with your own pixel and an agent that knows your numbers. This page walks the loop: approve, launch, measure, scale.
Your shop, your ad accounts, your CRM and your email tool feed one profit view.
Your numbers live in five tabs
And none of them agree by the time you have to decide.
Optimistic by design: every platform reports its own attribution, on its own rules.
Last-click by default, stitched together by hand every Monday morning.
The only number that is real, and the last one to show up.
Approve, launch, measure, scale
Approval that doesn't feel like homework
Step one of the loop. Creatives get reviewed on a board your team and clients enjoy: annotations on the exact frame, real placement previews, decisions behind one share link. Free for one campaign.
Meta and Google, launched from the same room
Full campaign builders for both platforms: objectives, audiences, budgets, placements, bidding. Approved creatives arrive preselected with their copy. Radius targeting that actually works, AI Max and PMax controls included.
One Journey. Three roles
nod. Mix V3 separates Created, Intent Captured and Final Closed from consented first-party evidence. Bounded active engagement can weight competing creation touches. Eligible verified exposure joins only when a real provider feed is available; otherwise the read stays explicitly clicks-only.
Every order, first click to checkout
Order journeys with every touch in between. AOV distribution, repeat rate and cohorts from your real orders, so you scale campaigns that bring buyers back, not one-off bargain hunters.
Know which creative earns before fatigue eats it
Every ad with its real numbers: spend, revenue or customers, and the custom metrics you define yourself, no code, just a formula builder. Filter, sort, compare periods, in your account currency.
A senior media buyer, on call
The scale step of the loop. Strategy papers per brand tell you what to build next and where budget should move. The agent answers questions about your own numbers. Guardrails watch every account and ping you before something drifts.
2. Test UGC angle: "routine, not product"
3. Pause Search | Generic below 2.0 MER
How the pixel works
Set up for you, first-party, EU-hosted.
We set the pixel up with you on your own domain. No tag-manager archaeology.
Browsers treat it like your shop, not like a third-party ad script. That is how it survives iOS and ad blockers.
Clicks, sessions and orders are matched across devices, so the phone click and the desktop purchase count once.
Every order is counted exactly once and tied back to the ads that caused it. EU-hosted, GDPR-native.
The metrics, defined
One language across every report, from the board to the agent.
Total revenue divided by total ad spend. Blended, account-level: the number your P&L feels.
Pixel-attributed revenue divided by spend, per channel: where blended efficiency actually comes from.
Revenue the pixel matched to a campaign, divided by its spend, measured from real orders instead of the platform's estimate.
Revenue minus cost of goods. What a sale earns before anything else.
CM1 minus shipping, payment and fulfilment. What operations leave behind.
CM2 minus ad spend. The number that decides whether a campaign scales, daily in nod.