Measurement depth
Northbeam is a specialized measurement platform with multi-touch attribution and optional MMM and incrementality products. nod. is narrower, centered on first-party attribution and CM1-CM3 for daily campaign decisions.
Northbeam is the stronger choice for teams buying mature MTA plus optional MMM and incrementality. nod. focuses on the daily operating layer: first-party attribution, contribution margin, client approval and campaign builders in one product.
Measurement is a dedicated function, you need MTA with optional MMM or incrementality, and your team already has a separate process for turning analysis into campaign changes.
You need trustworthy attribution and daily contribution margin, but the bigger bottleneck is execution: approving creatives and building campaigns without handing work across three more tools.
Choose Northbeam when attribution is a dedicated measurement function and your roadmap includes optional MMM or incrementality. Choose nod. when the team needs one daily operating loop from creative approval to campaign build to contribution-margin review. Northbeam is stronger on measurement depth; nod. replaces more workflow around the measurement.
Northbeam is a specialized measurement platform with multi-touch attribution and optional MMM and incrementality products. nod. is narrower, centered on first-party attribution and CM1-CM3 for daily campaign decisions.
nod. puts creative approval and campaign builders beside performance reporting. The public Northbeam offer is built around measuring and understanding performance, not running a client proofing workflow.
Northbeam offers a month-to-month Starter path and an Enterprise offer for brands above $500,000 in monthly ad spend. nod. Performance is currently quote-based and intended for a more compact ad operations stack.
Northbeam states that Starter uses month-to-month usage pricing. Enterprise is positioned for brands spending more than $500,000 per month, with MMM and incrementality sold as optional products. nod. Performance is priced on request. Compare the same spend band and include any approval or campaign tools you can remove.
We checked the official Northbeam pricing page and the public nod. product pages on 22 September 2026. We corrected older claims that Northbeam required an annual enterprise contract. nod. publishes this comparison, so the linked Northbeam page remains the authority for current packaging.
Not always. Northbeam publishes a month-to-month Starter offer as well as an Enterprise path. Contract terms depend on the selected offer.
Not as its core public offer. nod. focuses on first-party attribution, contribution margin and the operating workflow around creative and campaign decisions.
It can for teams whose actual need is daily attribution plus execution. It is not a like-for-like replacement for teams specifically buying the deeper Northbeam measurement products.
History backfills from your platforms, the pixel goes live in minutes, and contracts are monthly. Most teams run nod. next to their old tool for a few weeks and compare numbers before cancelling anything.