Triple Whale is a strong analytics suite for large ecom stacks. nod. trades dashboard breadth for something Triple Whale does not have: campaign builders, creative approval and a price that ignores your traffic.
You have an in-house data team that lives in dashboards all day, you want Moby, its AI analyst, on top of deep ecom reporting, and usage-based pricing fits how you buy software.
You want the first-party pixel and daily contribution margin, plus the ability to act on them - launch to Meta and Google and approve creatives in the same product. 299 EUR flat during beta, and the post-beta ladder is public.
History backfills from your platforms, the pixel goes live in minutes, and contracts are monthly. Most teams run nod. next to their old tool for a few weeks and compare numbers before cancelling anything.