Attribution

How nod. attribution works

The full path from pixel event to a credited dollar in your dashboard.

Attribution models and when to use which

What each model does, and how nod. Mix V3 separates Created, Intent Captured and Final Closed.

Why your numbers differ from Meta, Shopify, and GA4

What nod. counts, excludes, and measures differently from your other reports, and which number to trust.

Coverage: how much of your revenue is attributable

What the coverage numbers mean, what lowers them, and what you can do to raise them.

Reading the attribution dashboard

What each surface shows, how drilling and the model switcher work, and the conventions behind the numbers.